Rahmadhani, May Vitha, Evalina Darlin, Damdam Damiyana, Nur El Ikhsan, and Ali Zulfikr. 2025. “The Influence of Social Media Capability, Promotional Strategies, and Product Characteristics on Customer Interest and Product-Market Fit”. International Journal of Business, Law, and Education 6 (2):1369 -76. https://doi.org/10.56442/ijble.v6i2.1245.