Rahmi Rahayu D, Pratikto H, Siswanto E. THE INFLUENCE OF PRICE AND PRODUCT INNOVATION ON THE PURCHASE INTENTION OF WULING ELECTRIC CARS WITH BRAND IMAGE AS AN INTERVENING VARIABLE: A STUDY ON PROSPECTIVE ELECTRIC CAR CONSUMERS IN EAST JAVA. IJBLE [Internet]. 2023Jul.23 [cited 2025Jul.5];4(2):517 - 525. Available from: http://www.ijble.com/index.php/journal/article/view/207