The Effect of Digital Marketing on Clothing Sales

Authors

  • Hanif Hanif Program Studi Magister Manajemen Universitas Mitra Bangsa
  • Supriyadi Supriyadi Program Studi Pendidikan Ekonomi Universitas Panca Sakti Bekasi
  • Zaharuddin Zaharuddin Program Studi Magister Manajemen Universitas Mitra Bangsa
  • Nadia Rista Program Studi Pendidikan Ekonomi Universitas Panca Sakti Bekasi
  • Sri Wahyuningsih Program Studi Magister Manajemen Universitas Mitra Bangsa

DOI:

https://doi.org/10.56442/ijble.v5i2.674

Keywords:

Digital Marketing, Clothing Sales

Abstract

This research aims to find out whether digital marketing has an effect on clothing sales at Tanah Abang Market Block A Floor 6, Central Jakarta. The method used in this research is quantitative with a survey approach. The population in this study were clothing shop owners at Tanah Abang Market, Block A, 6th Floor, Central Jakarta, totaling 403 shop owners with a sample size of 162. The results of the study showed that digital marketing had a significant influence on clothing sales at Tanah Abang Market, Block A, 6th Floor, Central Jakarta. which is shown from the results of the R Square coefficient of determination test of 0.220 so it can be concluded that 22% of digital marketing influences sales and the other 78% is influenced by other factors which the author did not examine in this research

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Published

2024-05-29

How to Cite

Hanif, H., Supriyadi, S., Zaharuddin, Z., Rista, N. ., & Wahyuningsih, S. . (2024). The Effect of Digital Marketing on Clothing Sales . International Journal of Business, Law, and Education, 5(2), 1630 - 1635. https://doi.org/10.56442/ijble.v5i2.674

Issue

Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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